Job Overview
We are looking for a results-driven Paid Ads Performance Marketer to plan, execute, and optimize digital advertising campaigns across Google Ads and Meta Ads.
Your main goal is to generate qualified leads and maximize ROI for client campaigns.
You will work closely with the marketing consultant to execute advertising strategies for multiple industries such as professional services, healthcare, and local businesses.
Key Responsibilities
1. Campaign Setup & Management
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Plan and execute campaigns on Google Ads and Meta Ads
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Setup campaign structures based on marketing objectives (lead generation, sales, awareness)
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Manage budgets and bidding strategies to maximize performance
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Conduct keyword research for search campaigns
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Setup targeting, audiences, and retargeting campaigns
2. Conversion Tracking & Analytics
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Setup conversion tracking using Google Tag Manager
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Configure events for form submissions, leads, and calls
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Integrate tracking with Google Ads and Meta Pixel
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Monitor campaign data and ensure tracking accuracy
3. Performance Optimization
4. Ad Creative & Copy Collaboration
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Work with the design team to develop ad creatives
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Suggest high-performing ad angles and copy
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Test different creatives and messaging
5. Reporting & Insights
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Prepare weekly or monthly performance reports
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Provide insights and recommendations to improve campaign performance
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Identify growth opportunities and scaling strategies
Requirements
Must Have
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Experience managing Google Ads and Meta Ads campaigns
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Understanding of lead generation campaigns
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Experience with Google Tag Manager and conversion tracking
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Strong analytical and data interpretation skills
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Ability to optimize campaigns based on performance metrics
Good to Have
- Understand using AI (ChatGPT, Claude etc) to increase productivity
- Experience managing campaigns for local service businesses
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Knowledge of landing page optimization
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Experience with Google Analytics
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Basic copywriting skills for ad creatives
Salary: RM 2,500 per month
